Privacy Policy

Last updated: 30 January 2026

Her Standard is committed to protecting your privacy and handling your personal data responsibly. This policy explains what information we collect, how we use it, and your rights in relation to that data.

We believe privacy policies should be clear, not confusing. If anything here is unclear, you’re always welcome to contact us.

Who we are

Her Standard is a marketing consultancy providing strategic growth support to brands.

Data controller: Her Standard
Contact email: hello@herstandard.co.uk
Website: www.herstandard.co.uk

For the purposes of UK data protection law, Her Standard is the data controller responsible for your personal data.

What data we collect

We only collect data that is necessary and relevant. This may include:

Your name
Your email address
Your business name and website
Any information you choose to share when contacting us or enquiring about our services
Basic technical data such as IP address, browser type, and pages visited (via analytics)

We do not knowingly collect data from children, and our services are intended for business use only.

How we collect your data

Your data may be collected when you:

Fill out a contact or enquiry form
Subscribe to emails or updates
Book a call or consultation
Email us directly
Browse the website (via cookies or analytics tools)

Why we collect your data

We collect and use personal data only where we have a lawful reason to do so. This includes:

Responding to enquiries and messages
Providing marketing consultancy services
Managing client relationships
Improving our website and content
Sending relevant communications (only where you’ve opted in)
Meeting legal or regulatory obligations

We do not sell your data or use it for purposes you wouldn’t reasonably expect.

Lawful bases for processing

Under UK GDPR, we rely on the following lawful bases:

Consent – where you’ve opted in to receive communications
Legitimate interests – to respond to enquiries, operate our business, and improve our services
Contractual necessity – where processing is required to deliver agreed services
Legal obligation – where required by law

Who we share your data with

We only share data where necessary and with trusted service providers, such as:

Website hosting providers
Email and newsletter platforms
Scheduling or form tools (e.g. Calendly, Notion, Typeform, Tally – if applicable)
Analytics providers (e.g. Google Analytics)

All third parties are required to handle your data securely and in line with data protection laws.

International data transfers

Some of the tools we use may process data outside the UK. Where this happens, appropriate safeguards are in place, such as standard contractual clauses, to ensure your data remains protected.

How long we keep your data

We keep personal data only for as long as necessary:

Enquiry data is retained for a reasonable period to manage communications
Client data is retained for the duration of the relationship and for legal or accounting purposes
Marketing data is retained until you unsubscribe or request deletion

You can request deletion at any time.

Your rights

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict processing
Withdraw consent at any time
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at hello@herstandard.co.uk.

Cookies and analytics

We use cookies and similar technologies to understand how our website is used and to improve performance.

This may include:

Pages visited
Time spent on the site
General location and device information

You can control or disable cookies through your browser settings. More detailed cookie information can be provided on request or via a separate cookie notice if required.

Data security

We take reasonable steps to protect your data through appropriate technical and organisational measures. While no system is completely secure, we aim to keep your information safe and access limited to those who need it.

Changes to this policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The most recent version will always be published on this page.

Contact us

If you have any questions about this policy or how your data is handled, please contact:

Email: hello@herstandard.co.uk