Raising the
Standard.
Sustainable growth for brands that want to scale without burning out their margins, teams, or values.
Strategy, clarity, and execution for long-term growth.
Why we started
Her Standard
Her Standard was created to challenge the way most brands approach growth.
Too many channels.
Too many priorities.
Too many reactive decisions being made in the name of “moving fast”.
We’ve seen brands chase short-term performance while their brand slowly erodes.
Founders pulled back into marketing because nothing feels clear.
Teams busy everywhere, but confident nowhere.
On paper, growth looks fine.
In reality, it feels chaotic, exhausting, and misaligned.
Her Standard exists to bring clarity back to growth.
We help brands simplify, prioritise, and build momentum in a way that actually lasts.
Less noise. Better decisions. Sustainable growth that feels as good as it performs.
“What truly sets Phoebe apart is her fearless leadership style. She possesses a rare blend of creative vision and practical insight, making her an invaluable asset. Phoebe is not one to shy away from proposing new ideas, alternatives and challenging the status quo when it benefits the organisation at large. Her feedback is always insightful and constructive, aimed at driving the team and projects towards excellence.”
— Lucas M, TSF
Our Services
We don’t offer marketing tactics.
We help brands build growth that actually lasts.
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Ongoing growth leadership to bring clarity, focus, and sustainable momentum.
From £3.5-4.5k per month
This is for brands who need consistent strategic direction and leadership, not sporadic advice.
We work together on an ongoing basis to shape, prioritise, and steer growth across the business. I act as a senior growth partner, embedded enough to understand context, but independent enough to challenge when needed.
Typically includes:
Ongoing growth strategy and prioritisation
Brand and performance alignment
Acquisition and retention planning
Leadership support for founders and teams
Clear decision-making frameworks
Best for:
Brands scaling beyond founder-led marketing who want long-term momentum without hiring a full-time growth lead.Outcome:
Clear direction, calmer execution, and growth that compounds over time. -
Clarity, focus, and momentum delivered through one defined sprint.
From £5k-7.5k fixed priceThis is a structured, time-bound engagement designed to reset your growth foundations.
Over 90 days, we audit what’s working, identify what’s holding you back, and create a clear, prioritised plan that your team can execute with confidence.
Typically includes:
Deep dive into current performance, channels, and messaging
Identification of key growth constraints
Clear prioritisation and trade-offs
A practical, focused growth roadmap
Best for:
Brands feeling stuck, reactive, or overwhelmed who need clarity before they scale further.Outcome:
A focused growth plan, renewed confidence, and a clear sense of what to do next (and what to stop doing). -
Senior perspective and guidance to support confident growth decisions.
From £2k per monthThis is for founders or leadership teams who need experienced, commercial marketing leadership at the table.
I provide ongoing advisory support, acting as a sounding board, strategic partner, and steady presence as the business grows and changes.
Typically includes:
Strategic guidance for founders and leadership teams
Support through periods of change or transition
Second opinions on key growth decisions
Long-term thinking alongside day-to-day realities
Best for:
Founder-led or leadership teams who want experienced input without building a full internal team.Outcome:
Better decisions, fewer reactive moves, and confidence in the direction you’re taking.
I’m Phoebe, a senior marketing and growth leader with over a decade of experience helping brands scale sustainably.
I’ve led growth for values-driven consumer brands, working across strategy, performance, brand, retention, and commercial planning. I’ve built and led teams, managed seven-figure budgets, and delivered growth that looks good on a P&L, not just a slide deck.
Her Standard was born out of frustration with how growth is often approached.
Too much activity. Too little clarity.
Short-term wins at the expense of long-term health and founders carrying the weight of marketing decisions they shouldn’t have to make alone.
I work with brands who want calmer, more intentional growth.
Brands who care about profit, longevity, and doing things properly.
My role is to bring structure, focus, and senior-level thinking so growth feels aligned, not exhausting.
Meet the Founder
Get in Touch
Thank you for your interest in working with Her Standard.
I work with a small number of brands at a time to build focused, sustainable growth strategies. This short form helps me understand whether we’re a good fit before taking things further.